73 Logos With Hidden Meanings – Can You Spot Them All?

Clever designers often create logos with hidden meanings in them.

Most of the time it’s something that relates to the product or service the logo represents.

I’ve searched the internet far and wide to bring you 73 examples of the best logos with hidden meanings in them. 

Some of the hidden images are very subtle, some not so much.

The question is, can you spot them all?

Logos with hidden meanings

1. Continental

The tyre company Continental has a hidden image in it. Can you spot it? Look closely at the C. It’s a tire.

Logos with hidden meanings

2. Puppy logo

The designer of this logo mark really had some fun. We all love dogs right? Especially puppies. Check out the bottom half of the P and Y in this logo for the hidden image of you guessed it, a puppy.

 

Logos with hidden meanings

3. Carrefour

The name of this French supermarket chain means “crossroads” in English, so their logo features arrows pointing in opposite directions. Also, if you focus on the negative space of the logo, you’ll be able to also spot the letter C.

 

Logos with hidden meanings

4. Firefox

Now, when you look at the Firefox logo you think it’s a fox right? No. Turns out it’s a panda, the name of the panda is Firefox. Who new?!

 

Logos with hidden meanings

5. Museum Of London

The Museum of London has an interesting, organic look. The shapes of color actually represent something, though, and aren’t just abstracted blobs of color. They show the geography of London and how it has changed over time, representing the constant change of London and its people in the past, the present, and looking towards the future.

 

Logos with hidden meanings

6. Grill logo

Another great example of a designer getting crafty. Using the word and icon they have created the word grill. Nice.

 

Logos with hidden meanings

7. BMW

BMW used to make engines for planes. See those white 1/4 sections? They represent a spinning propellor. Neat huh.

 

Logos with hidden meanings

8. Flight Finder

A very clever examples of logos with hidden meanings. This one for Flight Finder has both a plane and the letter’s F and F – for Flight Finder. A very cool logo indeed.

 

Logos with hidden meanings

9. Mister Cutts Barber Shop

Gotta love barbershop logos with with hidden meanings. This one makes great use of the pair of scissors forming some glasses and a moustache. The perfect image for a barber shop and it’s clients.

 

Logos with hidden meanings

10. Dominos Pizza

When Domino’s first opened, the founders didn’t expect the pizza chain to get so huge, and so they intended to add a dot to the dominos in the logo every time a new location opened. However, the company quickly grew too big to do such a thing, and so today the three dots in the logo represent the three original locations. Another great example of logos with hidden meanings.

 

Logos with hidden meanings

11. Beats

The Beats logo may seem simple enough. But it has a hidden meaning. The round circle is actually mean to represent a persons head. The b represents, you guessed it – a set of headphones. Clever stuff.

 

Logos with hidden meanings

12. Pittsburgh Zoo & PPG Aquarium

Look closely at the tree in this logo for Pittsburgh Zoo and PPG Aquarium, can you see the hidden image? Yes, there it is, a baboon and a lion hiding in plain sight! Very cool.

 

Logos with hidden meanings

13. Imposter logo

Oh I love this one! It’s one of my favourites. When you first look at it, you everything is in order. But then you spot the imposter! Yes the ‘a’ is upside down. Bravo logo designer.

 

Logos with hidden meanings

14. New Man

Another very cool logo with a hidden message. This logo for New Man can actually be read upside down. No matter which way you look at it, the words spell out the word ‘New’.

 

Logos with hidden meanings

15. Blade logo

logos with hidden meanings don’t come any better then this. Look closely at the ‘a’ and you’ll see a hidden blade. 

 

Logos with hidden meanings

16. Spartan Golf Club

A very cool logo. It’s not often you see logos this complicated feature hidden messages. Have you spotted it yet? Yes, that’s it. There’s an image of a Spartan man’s head hidden in the logo for Spartan Golf Club.

 

Logos with hidden meanings

17. Wine logo

Wine! Who knew you could create such a cool, simple and clever logo for wine. This designer has. Hidden there is plain sight between the I and N is you guessed it! A bottle of wine.

 

Logos with hidden meanings

18. LG

LG had a bit of fun with their logo. Take a close look at the red circle. It hides both the letters ‘L’ and ‘G’ and a smiley face!

 

Logos with hidden meanings

19. Yoga Australia

This logo for Yoga Australia is a real gem. The leg and arm of the lady form a map of Australia. They did miss out poor old Tasmania in this one though.

 

Logos with hidden meanings

20. Shift logo

A very cool use of arrows up and down form the ‘H’ in this shift logo.

 

Logos with hidden meanings

21. The Guild Of Food Writers

This beautiful logo has a subtle hidden image. Yes, that’s right, it’s a spoon within a writing nib. Bravo design team.

 

Logos with hidden meanings

22. Sony Vaio

This Sony computer brand was clever with their abstract logo design, but the average onlooker would probably miss the reference. The ‘V’ and ‘A’ together represent an analog wave, while the ‘I’ and ‘O’ are reminiscent of digital signal (through the binary numbers 1 and 0). Another example of logos with hidden meanings.

 

Logos with hidden meanings

23. Levis

This modern Levi’s logo represents the shape of a pocket featured on every pair of Levi jeans. Very smart.

 

Logos with hidden meanings

24. Fedex

Look closely between the E and the X of the FedEx logo. Can you spot the forward arrow. Neat huh.

 

Logos with hidden meanings

25. Magic Coffee

Gotta love coffee and hey magic is pretty cool too right? They’ve combined both a hat and a coffee cup in this great example of a hidden image in a logo.

 

Logos with hidden meanings

26. Jazz logo

Did someone say trombone? Yes, hidden in the J of this jazz logo is a jazz instrument. Very cool indeed.

 

Logos with hidden meanings

27. Unilever

Unilever makes a ton of products, and to showcase that they created a ‘U’ out of a variety of icons symbolizing some of their core products. It’s a fun way to show they have their hands in a variety of areas, and gives the viewer something to piece together.

 

Logos with hidden meanings

28. Bearhanded

This interesting brand combines a bear, and guess what there’s also a hand in there! Perfect logo design.

 

Logos with hidden meanings

29. Ed’s Electric

Ed’s Electric must have been happy when the designer slid this one across the table. A beautiful example of the letter E being combined with some power sockets. Outstanding logo design.

 

Logos with hidden meanings

30. Eighty 20

Logos with hidden meaning don’t come any better then this one! The logo has 14 squares in total. 4 of the squares are a differnt colour. That’s a ratio of 80% to 20%. Boom you got it!

 

Logos with hidden meanings

31. Night Golf

Logos with hidden images like this one make me smile. A very cool example of a golf ball being made into a moon. Joy.

 

Logos with hidden meanings

32. Tour De France

A top contender in the logos with hidden messages category is this one. The Tour De France logo. The letters O, U, R and the orange circle make up a cyclist! Very cool.

 

Logos with hidden meanings

33. NBC

Why are their so many colors in this peacock-shaped logo? Well, the logo was created at the same time as colour televisions, and NBC wanted to emphasize their stake in the market. The six feathers represent each division of the network, and the peacock was to remind customers that the network was “proud as a peacock” of their colour programming.

 

Logos with hidden meanings

34. Paramount

Paramount’s original logo had 24 stars, symbolizing the number of contracted movie stars it had at the time of the logo’s creation. The logo has only had 22 stars since the 1970s, though no one is entirely sure where the other two stars went or why.

 

Logos with hidden meanings

35. Frankenstein Films

Logos with hidden messages like this one are such fun. The combination of the Frankenstein and the old film are such a triumph.

 

Logos with hidden meanings

36. Newcastle Food & Wine Festival

Newcastle Food & Wine Festival have nailed it with this logo. The fork is a lovely combination representing food and wine. Well done.

 

Logos with hidden meanings

37. Horror Films logo

Logos with hidden images don’t get any simpler than this! It’s the perfect combination of a scared face and a film reel Very cool.

 

Logos with hidden meanings

38. Twins logo

No, not a Arnold Schwarzenegger and Danny Devito movie. It’s a logo with a hidden meaning. Did you spot the ‘2’ in the ‘N’? Well done.

 

Logos with hidden meanings

39. London Symphony Orchestra

This whimsical masterpiece of a logo for the London Symphony Orchestra hides a conductor in it… can you see it?

 

Logos with hidden meanings

40. Wolf logo

This powerful word mark features a hidden image. Can you see the wolf at the bottom of the ‘W’ and the ‘O’?

 

Logos with hidden meanings

41. Evernote

The Evernote logo has a number of hidden images and messages. First up, there’s the elephant. The elephant is known for it’s great memory. The purpose of Evernote is not to forget things. Secondly, the ear on the elephant is curled over like a post it note.

 

Logos with hidden meanings

42. 90 Percent

A very simple example of a dual meaning in a logo. This example above features the digits ’90’ and also make a percentage symbol.

 

Logos with hidden meanings

43. Cisco

The Cisco logo has a hidden image. The dark lines above the image actually represent the lines of the Golden Gate Bridge in SanFrancisco.

 

Logos with hidden meanings

44. Circus of Magazines

Everyone loves the circus! Well this logo features both an image of a magazine and a circus tent. One of many examples of logos with hidden images.

 

Logos with hidden meanings

45. Amazon

The everything store has pretty much everything right? Well it’s logo points out that it has the whole alphabet of products, from A to Z.

 

Logos with hidden meanings

46. Sun Microsystems

The Sun logo is a very cool example of a logo with hidden images. Look closely at the square mark on the left of the logo. No matter waht angle you look at it, it reads ‘SUN’.

 

Logos with hidden meanings

47. Audi

Did you know? The four circles that make up the Audi logo represent the four companies that made up the Auto-Union Consortium in 1932: DKW, Horch, Wanderer, and Audi.

 

Logos with hidden meanings

48. Freedom logo

This beautifully executed logo demonstrates it’s meaning in a lovely manner. The ‘M’ takes flight in the form of a bird, flying to freedom.

 

Logos with hidden meanings

49. Hershey’s Kisses

Ah chocolate. What’s not to like. But there is actually 3 Hershey Kisses in this image. Hidden between the ‘K’ and the ‘I’ is the shape of a Hershey Kiss.

 

Logos with hidden meanings

50. Baskin Robbins

Baskin Robbin’s sells a lot of ice cream. How many flavours you may ask? They serve 31. 31 is also hidden in this logo between the ‘B’ and the ‘R’.

 

Logos with hidden meanings

51. Kolner Zoo

The Kolner Zoo love their animals. So much so they hid 3 of them in their logo. Hidden in this logo is an elephant, a rhino and a giraffe.

 

Logos with hidden meanings

52. Racoon logo

This racoon logo is very cheeky. Did you spot the racoons eyes? Yes, there they are in between the ‘C’ and the ‘N’.

 

Logos with hidden meanings

53. Picasa

Picasa is all about photos. Now back in the day before digital photos came along, there was a thing called a shutter. Hidden in the logo mark in the Picasa logo is an old school SLR camera shutter.

 

Logos with hidden meanings

54. Hartford Whalers

The former NHL team the Hartford Whalers has some hidden images. The ‘H’ can be spotted in grey between the green and blue, while the ‘W’ is formed in green at the bottom of the logo. Also visible in blue is the recognizable tail of a whale.

 

Logos with hidden meanings

55. Sony Ericsson

This very cool, futuristic logo for Sony Ericsson hides the letters ‘e’ and ‘s’ in it’s ball like logo.

 

Logos with hidden meanings

56. Hyundai

Embedded within the widely-recognized Hyundai symbol on cars around the world is a secret. The “H” that everyone assumes stands for “Hyundai” also symbolizes two individuals meeting in the middle with a firm handshake. This represents the satisfying bond between brand and customer.

 

Logos with hidden meanings

57. Patek Philippe

The world-renowned watchmaker’s logo is a cross made of four fleurs-de-lis. This is the symbol of an order known as the Knights of Calatrava.

They fought in the crusades during the 12th century, taking vows to wear their armor at all times so they would be constantly battle-ready.

For Patek founder Antoine Norbert de Patek, the cross was a symbol of his Catholic faith and his efforts to re-establish Catholic rule in his homeland of Poland.

He saw the constant readiness of historic crusaders as a model for his loyalty to God and his country.

Patek himself was knighted in 1865 for his service to the Holy See. He often engraved the symbol by hand on the watches he sold.

 

Logos with hidden meanings

58. XNA

XNA from the house of Microsoft is a developer tool for games. The logo is rather special as it contains a combination of the Morse code for XNA.”— · · —” represents X, “— ·” means N, and “· —” stands for A. Quite intuitive!

 

Logos with hidden meanings

59. Horse logo

This horse logo makes fantastic use of the letter ‘R’ to make a neat picture of a horses head.

 

Logos with hidden meanings

60. The Bronx Zoo

The Bronx Zoo logo features some lovely giraffes and some birds. But did you spot the buildings in there?

 

Logos with hidden meanings

61. Wendy’s

We all love our mum, or mom depending on where you’re from. Wendy’s does too. Hidden in the girls collar is the letters ‘M’ ‘O’ ‘M’. Very cheeky guys.

 

Logos with hidden meanings

62. Hope For African Children Initiative

This super simple logo for the Hope For African Children Initiative has two figures hidden in the logo. Can you see the parent and the child?

 

Logos with hidden meanings

63. Toblerone

This is one of my favourite examples of logos with hidden images. Bern, Switzerland—where Toblerone was founded—is often referred to as the City of Bears. So, right here hidden in the mountain is a bear.

 

Logos with hidden meanings

64. Pinterest

Pinterest is all about pinning things right? So it makes sense they use a pin in their logo. The ‘P’ is shaped like a thumbtack.

 

Logos with hidden meanings

65. Eight

It’s all about 8 in this logo. Every single letter is made up of the 8 digit. Very well done.

 

Logos with hidden meanings

66. Panda logo

Pandas are such cute animals. Hidden in this panda logo is a panda. So cute.

 

Logos with hidden meanings

67. Pirate logo

Another really simple example of logos with hidden images. This pirate logo has a peg leg. Check out the letter ‘R’.

 

Logos with hidden meanings

68. Shelter

The charity Shelter really gets it’s message out there with this one. Hidden in the letter ‘H’ is a roof representing shelter.

 

Logos with hidden meanings

69. Northwest Airlines

North West Airlines got craft with their logo mark. Hidden in the circle you can see the shape of the letter ‘N’.

 

Logos with hidden meanings

70. Chick-fil-a

Chick-f-A really get the message out there with their logo. Hidden in their logo is a chicken. It’s right there in the letter ‘C’.

 

Logos with hidden meanings

71. Lacoste

There’s an interesting story behind “the crocodile”. It came from a bet Lacoste made with the captain of the French Davis Cup team. The captain said he’d give Lacoste a crocodile skin suitcase if he won that match.

Lacoste didn’t win the suitcase but he did get a nickname out of it – referencing both the distinctive flair of his dressing and his fierceness as a competitor.

When Lacoste launched his apparel brand, he made the logo a crocodile so it would be recognizable to his fans.

 

Logos with hidden meanings

72. My Fonts

I must admit. I didn’t spot this one until someone pointed it out. Hidden in the My Fonts logo is a hand. There it is in the ‘M’ and the ‘Y’ – hard to spot right?

 

Logos with hidden meanings

73. Tostitos

Finally making up this epic post of logos with hidden meanings is the Tostitos logo. Yes, right there in the middle is two people sharing a corn chip over a bowl of salsa.

 

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